Laws 25-32: People’s image of you can grant you control over any situation
Law 25: Create an identity that attracts attention
Society has a lot of expectations of what we’re supposed to be, but you don’t have to meet them. Create your own identity.
First, you have to question the roles you already have and examine yourself closely. Then, build your new memorable self
and remember to adapt it to the circumstances.
Law 26: Maintain a clean appearance
You are bound to make mistakes, but your reputation must remain spotless. Robert Greene suggests shifting the blame to a scapegoat — someone not too innocent since you might create a martyr.
Law 27: Use people’s urge for faith to build a following
Most people need a belief in something or someone; you can fill this spot by giving them promises while still being vague.
Be passionate about your cause.
Law 28: Act confidently
Indecisiveness will show no matter how hard you try to disguise it. You have to be sure about your actions because people praise boldness, not doubts.
Law 29: Plan the entire journey
There needs to be more planning than just thinking ahead a few steps. Consider all the obstacles and circumstances you might face until the very end. Avoid vagueness as well.
⚡️When your plan is clear and detailed, unexpected turns won’t distract you from reaching your goal.
Law 30: Act effortlessly
When you speak of your achievements, never reveal your tricks and the amount of work it took. Look as if success comes naturally to you, and you can accomplish much more. Those around you will be in awe and won’t have information to sabotage you.
Law 31: Be in charge of options
If you need to give someone a choice, present them with options that work in your favor. This way, they will feel in control, but you will have the upper hand.
Law 32: Appeal to people’s delusions
The reality is that society is oppressive, so if you’re not ready for the consequences of telling the harsh truth to someone, tap into their fantasies.
Confirming people’s delusional beliefs comforts them, thus making room for deception to seep into the conversation.
Portray the fantasy as vague and distant to keep them dreaming.